The BUM consumer began as an athletically inspired youth and emerged into a fashionable surf and street active brand. Through the years, the apparel and accessories were carried in the junior, missy, men’s and young men’s areas of major retailers Nationwide. Today, the company enjoys success by satisfying its consumers with its Iconic Heritage and Classic Looks that can be bought in better specialty and department stores. Its designs will continue to be youth inspired in a logo driven way. The brands history continues to have success from newborns (or Baby Bums) as we call them to all genders and ages. The BUM consumer today is ageless, understanding quality and tradition.